Promoting painkillers sets dangerous precedent

The idea of popping a few painkillers before an Ironman is becoming commonplace. One study showed that as many as 60% of triathletes were taking medication such as Ibuprofen before or during races, and Ironman recently announced Aleve – “the pain relief brand trusted by millions” – as a new sponsor for its 2019 world championship in Hawaii on 12 October.