New name for Fleur T

With the relaunch of Fleur T, the luxury lingerie label is also redesigning its new website. The move is designed to better reflect the sophistication of the lingerie and its customers, says creative director Fleur Turner.

Creative director Fleur Turner comments: “We were looking for a more elegant identity to reflect the luxury, styling and fit that are the things our customers love about our lingerie. Fleur of England captures that essence and highlights the fact that our garments are all designed and crafted in the UK.”

The rebranding includes all point of sale material, taking the experience of buying Fleur of England lingerie to a new level of luxury. The newly designed website is more user-friendly and stylish, with the aim of increasing both online sales and raising recognition in-store.

The A/W collection stays true to the principles of Fleur’s lingerie, the collection features sensual fabrics in dusty grey and chocolate. Fleur’s creations have appeared in some of the world’s leading shops, Including Barneys (US), Henri Bendel (US), Holt Renfrew (Canada), Saks (Mexico), Harvey Nichols and Top Shop (UK).

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