Calvin Klein to New York

For Fall 2009, leading fashion design and marketing studio Calvin Klein decided to show their men’s collection during New York Fashion Week instead of Milan. The company owned by Phillips-Van Heusen (PVH) corporation, plans to return to the runway in Milan for future shows, but this season the show will take place at the ground floor event space at the company’s New York City headquarters.

The move demonstrates support for the company’s important U.S. market and exposes the collection to retailers and press who otherwise may not see the collection if presented in Milan. Realising the importance of having a presence in Milan, the Calvin Klein Collection will be available for retail market appointments in Milan in January during men’s fashion week for international retail buyers and editors.

“As this is the year we have brought the Collection business back in house and will celebrate the company’s 40th anniversary, we thought this was an appropriate time to change things up a bit,” said Tom Murry, President & COO, Calvin Klein, Inc.: “We see this as a great opportunity to support our U.S. business and retail partners and acknowledge our heritage in New York City.”

This year its Calvin Klein’s 40th anniversary, and it also marks PVH re-acquiring the licensing rights for the Calvin Klein Collection. Phillips-Van Heusen Corporation is one of the world’s largest apparel companies and since acquiring of Calvin Klein it focused on rebuilding the brand at retail. As of Fall 2008, the men’s Calvin Klein Collection brand will be available at Galleries Lafayette, Harvey Nichols, El Corte Ingles, La Rinascente, Peek & Cloppenburg, TSUM, and Mitsukoshi, as well as Saks Fifth Avenue in the U.S.

Image: Calvin Klein SS09 backstage

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