American label Public School NYC has been awarded the inaugural
menswear International Woolmark prize during London Collections: Men.

The brand, founded in 2008 by designers Dao-Yi Chow and Maxwell
Osborne, were crowned the winner’s on the first day of LC:M beating off
competition from Sise from Japan, Asger Juel Larsen from Denmark,
Australia’s Strateas. Carlucci, and The Emperor 1688 from the UAE.

The menswear label, which is stocked in department stores and
speciality boutiques including Barney’s New York, Isetan, Odin, MaxField
and Louis Boston, impressing the judges, which included designer Paul Smith
and fashion editor Tim Blanks, with their streetwear collection featuring
Merino wool jumpers and jogging pants.

“What was savvy about Public School was their skill with manufacturing
and commerciality,” explained Paul Smith. “Many items were fully fashioned,
so for sportswear they could fit the shape of the body and could work for
some of the major sportswear brands. They’ve already invested in
production; the USA has a great focus on forward thinking beyond just
designing it.”

Public School wins inaugural men’s International Woolmark prize

Commenting on their win, Public School said: “It feels unbelievable to
win the prize. We are the first US winners in the competition so we are
really proud and it’s incredibly meaningful to us.”

As winner’s they will receive 100,000 Australian dollars prize money,
on top of the 50,000 Australian dollars already received for winning the
regional award, as well as the opportunity to be stocked in the most
important retailers around the globe including Harvey Nichols, Saks Fifth
Avenue, 10 Corso Como, Joyce, Isetan Mitsukoshi, David Jones and
Matchesfashion.com.

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Woolmark decided to split the competition, which recognises design
excellence using Merino wool, into menswear and womenswear to increase the
exposure of the competition. The inaugural menswear edition reached across
21 countries across Europe, the US, India and the Middle East, Asia and
Australia, and involved more than 60 designers, before the judging panel
shortlisted the five finalists.

The Public School NYC x Woolmark collection will be available globally
from August 2015.

Image: Public School NYC