Mercury Events and Immediate Media have today confirmed a joint venture partnership to launch the National Triathlon Show at Lee Valley VeloPark in the Queen Elizabeth Olympic Park on 9-10 April 2016.
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220 Triathlon, with the UK’s no1 multi-sport website and magazine with an ABC circulation of 25,068 of which annual subscriptions are 15,573, will support the show as a key media partner.
Triathlon is one of the UK’s fastest growing sports. The number of participants in 2015 is expected to top 150,000; a 60% increase over the last five years. The National Triathlon Show is the only event dedicated to this market and is expected to attract 10,000 visitors.
As well as being a long-established destination for athletes, the Lee Valley VeloPark location offers a priceless depth of features and content including the track itself, the one mile closed road cycling circuit, miles of off-road mountain bike trails and the BMX track.
Matt Miller, Managing Director of Mercury Events said: “We will create an unrivalled experience for triathletes – packed with exclusive content and a brilliant trialling and buying opportunity they will not find anywhere else. The National Triathlon Show will be a destination event to buy for the 2016 season; all our exhibitors and sponsors can expect excellent return on investment.”
Steven Seaton, Managing Director of Immediate Media’s portfolio of sports titles added: “Mercury Events has a superb reputation for delivering shows that unite and add major value to their markets. We are extremely pleased to have secured them as a JV partner and look forward to announcing a series of other leading brand and media partners for the show very soon.”
As well as tapping into the sport’s core support, the show will act as a gateway to triathlon for the thousands considering participating in 2016 and beyond. Over 100 exhibitors will ensure the event is seen as an unparalleled opportunity to see, demo, try and buy the newest products in the market. Ticket packages will include taster sessions on all the tracks, as well as scheduled trials of the latest bike and wetsuit technology from the sport’s best-known brands.
Mercury Events Ltd was formed in March 2012. The company is committed to delivering sustainable, quality consumer shows and events that offer great value, return on investment and excellent service to all exhibitors and partners as well as the paying public.