Lance Armstrong will be the opening speaker at the Triathlon Business International Conference in Dallas.
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The former pro cyclist will be discussing the future of endurance sports and his initial love of triathlon with Quintana Roo founder Dan Empfield, and there’ll also be a Q&A session where attendees can ask Armstrong – who had his seven Tour de France titles stripped in 2012 – questions.
“It’s an exciting time to be in the triathlon and broader endurance space, dreaming up new ways to give athletes the experiences and information that celebrates the multisport lifestyle,” says Armstrong. “I’ve been passionate about the endurance world since I was a kid growing up in Texas.”