Current European triathlon champion India Lee is to head up Insurance company Pedalcover’s, new triathlon team, launched to support emerging British talent.
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Lee will be joined by current British Champions Sophie Coldwell and Morgan Davies who together won silver at the U23 European championships in the mixed relay team.
Over the course of the season, the team will compete for Team Pedalcover across the world.
As part of Team Pedalcover, triathletes will get kit, clothing and branded merchandise, in addition to insurance cover.
Pedalcover also sponsors GB triathletes Vicky Holland and Tom Bishop, partners with Welsh Triathlon, and have launched an affiliate scheme to donate money to grassroots development.
Pedalcover’s founder Darren Thomas said: “As a former semi-professional cyclist and Ironman I know how hard it is at the start of your career. Through Pedalcover, I wanted to be in a position to support the next generation of GB triathletes.
“Through Team Pedalcover we aim to nurture the talent we have in triathlon in the UK and give something back to the sport we love.
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“We’ve got an exceptional bunch of elite athletes who are great ambassadors for us and we’re looking forward to following their success over the course of the season.”