Italian brand Salvatore Ferragamo has revealed the extent of its
ongoing anti-counterfeiting efforts, which saw the luxury label intercept
and block around 90,000 online sales of fakes in 2014.

The company has been increasing its battle against counterfeit goods in
recent years, and last year its efforts helped block 350 illegal websites,
following the 400 sites it shut down the year before, as well as destroy
more than 10,000 counterfeit products that had been seized.

In a statement, Salvatore Ferragamo confirmed that its efforts were
mainly focused on China and the Internet, adding that the 90,000
counterfeit interceptions were removed from online auctions, and that
Chinese customs authorities’ confiscated more than 1,500 counterfeit
products leaving the country.

The total estimated value of these goods exceeds seven million dollars,
and the Italian fashion house added that it has also won around ten civil
court cases against respondents involved in illegal activities.

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“In 2014, we increased the number of e-commerce sites that we monitor.
In China, we have also expanded our offline checks, targeting trade fairs
and resellers in particular,” said Ferruccio Ferragamo, chairman of the
Salvatore Ferragamo Group. “Also in China, the 2013 ruling against a
high-end hotel whose store sold counterfeit products was upheld on appeal.”

Ferragamo added: “We will further intensify our commitment to fighting
counterfeiting in 2015, both to protect our intellectual property rights
and to defend our customers. In this way, we will continue to wage this war
with great determination, expanding controls both online and offline and
ramping up anti-counterfeit measures, including with the customs
authorities.”