With the introduction of The Fluro Rubber Player, youth accessory lifestyle label Nixon is launching its second limited edition watch collection of 2009. Following Rubber Player 4×4 collection, the Fluro deign will feature a high-polish, gloss finish polyurethane band. There are various colour options, which can be paired with one of Nixon’s watch models to date.

Nixon’s Director of Product and Design, Eric Crane commented: “Nixon is most successful when reinterpreting classic forms with a modern mix of contemporary fashion and our action sports heritage. We were inspired to mash up our influences very literally by taking a classic watch and rendering it out of bright rubber. When choosing the platform, we entertained countless historic watch designs, all of which were fun ideas, but weren’t authentic to Nixon. It wasn’t until we chose The Player that it all came together and the Rubber Player was born.”

Beginning on the 15th of each month from August through November, a new secret Fluro Rubber Player colourway will be released. Due to the limited nature of The Fluro Rubber Player, once they are sold out these watches will not be available again.

The Fluro Rubber Player will have a 3-hand Japanese quartz movement, a custom molded, high-polish, gloss finish polyurethane case and band and features a diamond at the 6 o’clock position. This limited watch will also come with a collector’s kit stand and packaging and will retail for 199€.

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