Yesterday, Hailey Baldwin’s collaboration with the U.K.-based e-tailer PrettyLittleThing finally dropped — think silvery metallic blazers that don’t require a shirt underneath and clear heels embellished with crystals. And get this: Everything’s under $150. That’s probably why several pieces are already starting to sell out.

The collection is gaining even more buzz today, though, thanks to the campaign images that satisfy a super common shopping curiosity: But how might this look on me? PrettyLittleThing and Baldwin made sure the collab celebrated a diverse range of body types (it’s available in sizes 0 to 26), and instead of showcasing each look either a plus- or straight-sized model, some of the looks are being shown on models with different body types, standing side-by-side.

VIDEO: Christian Siriano: The Man Who Dresses Everyone

Twitter users are especially taking notice. “@OfficialPLT are slaying,” one tweet read. “This is what every clothing website need [sic], nothing more annoying than seeing something on only a plus size [sic] model or only on another model whose [sic] petite.”

Even people who aren’t usually huge fans of the brand had to give it props. “I’m personally not a fan of their clothes,” another user wrote. “But this is such a good thing! More companies need to take note.”

Another tweet applauds PrettyLittleThing and makes a clever suggestion to help even more people out with the next round: “This is amazing But can we also get images of what clothes look [sic] on models of different heights?”

Hopefully this collab sells like gangbusters, and more brands catch on the the good-for-business move of being more inclusive, and more considerate of your varied customer base. Check out more pictures from the viral campaign below.